Ramses Meijer | SVP, CEO, COO / Travel and FinTech | Charlotte, NC, United States
Ramses "Rams" Meijer is a seasoned executive with an extensive background in managing multi-million dollar businesses within the fintech and travel sectors. With a deep understanding of online technology, he has expertly overseen all facets of operations, including product management, marketing, sales, analytics, business development, and call center management. Throughout his career, he has demonstrated an exceptional ability to lead large, geographically dispersed teams, driving rapid optimizations, sustainable growth, and the development of long-term strategic initiatives.
As the owner and CEO of WerkMagic, a North Carolina-based full-service property management, marketing, and consulting firm, Meijer has harnessed his vast expertise to deliver unparalleled services to short-term rental owners. His mastery in sales and marketing strategy, people management, company culture, and online marketplace operations positions WerkMagic for significant growth under his leadership. His vision for the company reflects his commitment to excellence and his ability to navigate the complexities of a competitive market.
Transformative Leadership at LendingTree
During his nearly five-year tenure at LendingTree, Ramses quickly established himself as a formidable force within the company. Beginning as General Manager, responsible for credit cards, student loans, and auto loans, his talent was soon recognized with a series of promotions, culminating in his role as Senior Vice President, General Management Operations. In this capacity, he managed LendingTree's diverse lending marketplace businesses, which spanned ten business lines and six brands. His leadership was instrumental in driving the company's annual revenue to $700 million.
In addition to managing the P&L, business strategy, and operational execution, Meijer played a pivotal role in aligning acquired brands with LendingTree's core brand, including overseeing the successful exit of Ovation.com. His strategic vision extended to improving conversion rates in the credit card vertical and developing long-term strategies for business loans, significantly impacting the company's overall profitability. His efforts also included forging key business development partnerships with industry giants such as Acxiom, CNN, Google, MSN, Equifax, Experian, TransUnion, and Bulldog Media.
Pioneering Marketing Campaigns at Expedia Group
Before joining LendingTree, Ramses Meijer made significant strides at Expedia Group, where he spent six years in various influential roles, eventually rising to the position of General Manager of North American brands, including Orbitz, Travelocity, and CheapTickets. His innovative approach to brand campaigns set him apart, leading to successful initiatives like "Just Like That," "Travel with Pride," and "National Spoil Your Dog Day with Orbitz." His creative leadership and strategic direction resulted in three promotions during his tenure, underscoring his impact and success within the company.
A Foundation in Hotel Sales and Marketing
Meijer's professional journey began in the hotel sales and marketing sector, where he spent 14 years honing his skills and building a solid foundation for his future endeavors. His career in hospitality included senior roles at prestigious establishments such as the InterContinental DC & Chicago, Omni Hotels Dallas, Bel Air Hotel The Hague, and The Langham Hotel Chicago. His expertise in sales and marketing, combined with his leadership capabilities, laid the groundwork for his transition into the fintech and travel industries.
Global Perspective and Personal Life
Born in Doetinchem, The Netherlands, Ramses pursued his education at NHL Stenden Hotel Management School before moving to the United States in 1999 to complete his bachelor's degree in hospitality at the Ritz-Carlton Company. His academic achievements were complemented by a rich international perspective, having lived in multiple cities across the Netherlands and the United States. Fluent in English, Dutch, and German, his global experience has shaped his approach to business and leadership.
Ramses Meijer is married to April and is a devoted father to their daughter, Maxime. He is actively involved in her education and extracurricular activities, even coaching her YMCA volleyball and soccer teams. As a family, they share a passion for travel, adventure, and the great outdoors, frequently exploring the Carolina Mountains and enjoying annual ski trips to Utah and Colorado.
A Passion for Sports
Sports have always played a significant role in Meijer's life. Growing up in the Netherlands, soccer was a natural part of his upbringing, a passion he shared with his older brother Rogier, who is now a professional football coach in the Eredivisie. Although he transitioned from playing soccer to running marathons and participating in triathlons, his competitive spirit remains strong. He has completed the Chicago and Las Vegas marathons, the Louisville Ironman, and several half-ironman events. Recently, he has rekindled his love for tennis and now actively competes in local leagues in Charlotte.
Commitment to Community and Home
Beyond his professional and athletic pursuits, Ramses is deeply committed to his community and family. He volunteers as a coach at the YMCA, supports local food pantries and homeless shelters, and contributes to various charities. His passion for DIY projects also reflects his hands-on approach to life. He has recently undertaken several home improvement projects, including building a deck and a yard fence and remodeling various rooms in his home.
Ramses Meijer's life and career are a testament to his dedication, leadership, and passion for making a positive impact both professionally and personally. His journey from hotel sales to leading multi-million dollar businesses showcases his versatility and commitment to excellence, ensuring that his influence will continue to grow in the years to come.
Portfolio Website: https://ramsmeijer.com